I recently sat down with Lüerzer’s Archive to talk about Pierce’s Pledge—and how creativity using AI can help drive awareness around gun violence. Read the full interview here.
About Ricky…
Ricky Lu is a Creative Director currently at Pereira O'Dell NY/SF.
His work has been recognized by the industry’s leading award shows such as D&AD, Effies, CLIOS, and The One Show—including a Pencil win for Death & Bisquick, celebrated for its bold, entertaining conceptual design and creative production approach.
Most recently, Ricky was interviewed by Lürzer’s Archive for his work on Pierce’s Pledge, a powerful gun violence awareness campaign that earned attention for its emotional impact and creative execution using AI.
Ricky brings a mix of strategic thinking, creative instinct, and hands-on craft to every project. He’s at his best when collaborating closely with others to turn a smart idea into something bold, fun, or unexpectedly meaningful.
Feel free to reach out at rickym.lu@gmail.com.
E X P E R I E N C E:
Pereira O’Dell | Creative Director, June 2021 – Present
Clients: Fifth Third Bank, IHOP, Adobe, Zelle, New business development
Grow | Creative Director, July 2020 to June 2021
Clients: Diageo Spirits (Don Julio & Zacapa Rum), Old Dominion University
Code & Theory | Creative Director, March 2019 to March 2020
Clients: Facebook, Axe, adidas, MetLife, New business development
Big Spaceship | Associate Director, July 2017 to March 2019
Clients: Sony, Google Play, Starbucks, King Mobile, New business development
FCB New York | Associate Creative Director, 2015 to 2017
Clients: Lincoln Financial, Nestlé Waters
GREY New York | Senior Art Director, 2013 to 2015
Clients: Marriott Hotels & Resorts, One World Observatory, 3M, Red Lobster, Olive Garden, P&G
The Martin Agency | Art Director, 2010 to 2013
Clients: LG Mobile, Pizza Hut, Walmart
