About Ricky…

Ricky Lu is a Creative Director currently at Pereira O'Dell NY/SF.

His work has been recognized by the industry’s leading award shows such as D&AD, Effies, CLIOS, and The One Show—including a Pencil win for Death & Bisquick, celebrated for its bold, entertaining conceptual design and creative production approach.

Most recently, Ricky was interviewed by Lürzer’s Archive for his work on Pierce’s Pledge, a powerful gun violence awareness campaign that earned attention for its emotional impact and creative execution using AI.

Ricky brings a mix of strategic thinking, creative instinct, and hands-on craft to every project. He’s at his best when collaborating closely with others to turn a smart idea into something bold, fun, or unexpectedly meaningful.

Feel free to reach out at rickym.lu@gmail.com.

E X P E R I E N C E:

Pereira O’Dell  |  Creative Director, June 2021 – Present
Clients: Fifth Third Bank, IHOP, Adobe, Zelle, New business development

Grow  |  Creative Director, July 2020 to June 2021
Clients: Diageo Spirits (Don Julio & Zacapa Rum), Old Dominion University

Code & Theory  |  Creative Director, March 2019 to March 2020
Clients: Facebook, Axe, adidas, MetLife, New business development

Big Spaceship  |  Associate Director, July 2017 to March 2019
Clients: Sony, Google Play, Starbucks, King Mobile, New business development

FCB New York  |  Associate Creative Director, 2015 to 2017
Clients: Lincoln Financial, Nestlé Waters

GREY New York  |  Senior Art Director, 2013 to 2015
Clients: Marriott Hotels & Resorts, One World Observatory, 3M, Red Lobster, Olive Garden, P&G

The Martin Agency  |  Art Director, 2010 to 2013
Clients: LG Mobile, Pizza Hut, Walmart

R E C O G N I T I O N & A W A R D S:

• Ad Age – 92 Creatives to Watch (2026)

• Ad Age Creativity Award – Shortlist

• Ad Age Creativity Awards – Top 10

• ADC Awards

• AICP Awards

• Andy Awards – Bronze

• ARF David Ogilvy Awards

• Clio Entertainment Awards – Gold

• Clio Entertainment Awards – Silver (2×)

• Creativity Magazine – Pick of the Day

• Creativity Magazine – Top 5

• D&AD Creative Use of Budget – Wood Pencil

• D&AD Entertainment – Wood Pencil

• Drum Awards - Gold

• Drum Awards - Silver

• Effie Awards – Gold

• FWA – Site of the Day

• LIA Awards – Bronze

• LIA Awards – Silver

• Luerzer’s Archive – Spotlight Feature: Creative Process & Campaign Execution

• One Show – Bronze

• One Show – Merit (2×)

• The Shorty Awards – Gold

• The Webby Awards

Jury Service

• Young Lions Film Juror – 2025

• Young Lions Film Juror – 2023

S E L E C T C L I E N T S:

• adidas

• Adobe Creative Cloud

• Apple TV+

• Diageo Spirits

• General Mills

• Google Play

• IHOP

• LG Electronics

• Lincoln Financial

• Marriott Hotels & Resorts

• Meta

• Nestlé Regional Waters

• Pizza Hut

• Sony Entertainment

• Starbucks

• Suntory Global Spirits

• TikTok

• Zelle