King, the creators of Candy Crush, wanted to launch their new mobile game in a way that would appeal to real gamers, make a splash, and differentiate themselves from previous titles.
So, we spiced things up and put an epic spin on a conventional unboxing. First, we took the game’s fire vs. ice theme and turned it into a custom hot sauce. Then, we froze the game in ice and sent it all out together, challenging gamers to battle the ice, break out the phone, and take on the heat.
The campaign garnered over 8.6 million social impressions and over 228,000 engagements. It activated across 19 influencers, ranging from niche gamers to A-list celebrities like Eddie Huang, generating a trending Youtube video and propelling the game to the #1 RPG in the app store.
Shorty Award Gold
Webby Award Finalist
To drive renewed interest in casual mobile games, we partnered with Google Play to take over a laundromat in NYC’s East Village.
For an entire weekend, we turned a regular NYC laundromat into a completely immersive mobile gaming experience. From the washers to the walls, the entire space was transformed through game-inspired decor. Guests were able to explore a variety of instagrammable installations, gameplay stations, and even given the chance to win custom game-themed prizes.
The catch? This laundromat didn’t take cash — visitors had to Play to Pay.
2018 Silver Experiential – Best Pop-up / Retail Activation
After a two year break, Starbucks finally decided to bring back their beloved S’mores Frappuccino in the summer of 2019. But in order to bring it back, they needed more than a relaunch. They needed to turn a fan favorite into a fan phenomenon.
Welcome to S’MORES LIFE. It’s not just a drink, it’s a lifestyle. The perfect way for s'mores frappuccino fans to celebrate summer. From tank tops to dad hats, we gave them everything they needed to live their best S’mores Life. Even a custom Sip Kit to ensure their lipstick stayed put from the first sip to the last… Giving fans the perfect sip-selfie.
Safe Start is a program where parents of newborns can go online to schedule free transportation home from local area hospitals by a fleet of drivers in Volvo SUVs.
Copywriter: Joe Esposito
Launched a brand campaign with Poland Spring & Deer Park bottled water that celebrate local heroes who do extraordinary things for their community. If you're looking for greatness, look no further than your backyard.
Directed by Daniel Kleinman.
Ad Age Editor’s Pick
Ad Age Top 10
Ozarka Spring Water | Digital Video, Documentary
Shot a short film to celebrate a high school marching band like no other. The Yellowhammers' story is one that could only come from Texas. Just like Ozarka Spring Water.
Creativity Top 5
Ad Age Editor's Pick
What happens when you mix a magnetic geek hero, rock-god Zakk Wylde, the legendary sword of King Arthur - Excalibur, and a couple of lost Aliens? You get the perfect delivery for a LG's new smartphone. Here are a few spots we launched to introduce the new G2 from LG. "Go Forth and Conquer!"
Director: Steve Miller, Radical Media
Some responsibilities of love you have to do alone. And some you shouldn't have to shoulder alone. A simple insight and an emotional platform for a new campaign launch for Lincoln Financial.
Director: The Malloy Brothers, Superprime Films
Stills Photographer: Platon
Here's a little social video we created to shine a new light on the Marriott Greatroom Bar. Telling guests to enjoy our expertly curated bourbon flights and handcrafted signature cocktails by Marriott Mixologists. Experience The Art of the Cocktail.
Cinematographer: Santiago Gonzalez
Director: Ricky Lu
Took an empty wall and made it my canvas. Now it stands to inspire all of FCB New York to never stop learning, growing and making things that matter.
I got my hands dirty and built my first motobike with John Ryland of Classified Moto. After 2 long years and a lot of blood, sweat and grease, I couldn't be happier how this old bike turned out.
Engine: 1980 Honda CB750-F Supersport
Front end: Yamaha YZF-R6 sportbike, including forks, front wheel and hand controls
Rear end: Ducati Multistrada single-sided swing arm, Showa shock
Rear wheel: Ducati 1098
Rubber: Metzeler ME880 (front) and Dunlop D616 (rear)
Customized 4-into-1 exhaust system, lightweight li-ion batter and Acewell digital gauge, custom front sprocket, Superlite 525 rear sprocket and gold D.I.D X-Ring chain.
Photography: Adam Ewing, Don Razniewski