When Fargo named their season 5 finale "Bisquik," we were just as surprised as the fans. So we decided to take the compliment, and repay the love. We released a limited edition box with a design as iconic as Dot, the season’s hero. From her wardrobe to her special recipe and her most killer moments, these elements came together for the perfect homage to a character fans loved.

And since you could only find Dot in Scandia, MN, that’s the only place fans could get their hands on one.

2024 D&AD WINNER
Wood Pencil / Entertainment / Creative Use of Budget / 2024

When IHOP dropped their new $6 Weekday Deals menu, we needed people to forget about the weekend. So we paid 80’s legends LOVERBOY to take back everything they ever said about the weekend being cool.

We recreated their original music video beat for beat and also released a limited-edition vinyl of the reworked song!

Press:
Adweek
Ad Age
The Drum
GMA
ABC
Muse by CLIO
Variety
Little Black Book

We collaborated with Kid Cudi and General Mills to create an exclusive Funnel Cake Mix that captures the sweet nostalgia of summers and state fairs. This carefully crafted limited edition mix brings the magic of funnel cakes right into your kitchen, allowing everyone to create crispy, golden, and perfectly fluffy desserts at home... Just the way Kid Cudi wanted it!

The results after launch:
– 1000x boxes manufactured
– 9 hours
– $20 per box
– COMPLETELY SOLD OUT!

Press:
– US Magazine 💅
– Stereogum 🎧
– Trendhunter 😎
– Hiphopdx 🙏
– r/kidcudi 👀

Old El Paso wanted to remind customers that tacos are actually the superior game day food. So, to kick off football season, we came up with a gameshow where we turned all the standard game day fare into tacos. And then we got a little help from some boys who can really eat, the Watt brothers.

With JJ Watt as our host, our social campaign brought TJ and Derek head-to-head to turn classic game day ingredients into taco masterpieces.

The result? Snackable content that had everyone cheering for more!

Jayden Daniels has been making waves in his NFL debut, and his secret weapon? Waffles!

"Before every game, I fuel up with exactly two Bisquick Waffles."

We crafted a complete visual identity for this exciting partnership, designing everything from packaging to social videos and digital assets that highlight this game-winning ritual.

IHOP is a place where adults don’t have to act like grown-ups.

So, when IHOP partnered up with John Krasinski to celebrate his new movie, IF, we made sure to invite everyone to keep their imagination and child-like sense of wonder alive.

Come on into IHOP and Feed Your Inner Child!

Fifth Third Bank puts 166.7% into everything they do. Why? Because it’s precisely what their name equals. So when Fifth Third Bank started expanding into new regions, we launched a new campaign to explain the name, the tagline, and the fact that you shouldn’t hide things from your wife, Terry.

King, the creators of Candy Crush, wanted to launch their new mobile game in a way that would appeal to real gamers, make a splash, and differentiate themselves from previous titles.

So, we spiced things up and put an epic spin on a conventional unboxing. First, we took the game’s fire vs. ice theme and turned it into a custom hot sauce. Then, we froze the game in ice and sent it all out together, challenging gamers to battle the ice, break out the phone, and take on the heat.

Results
The campaign garnered over 8.6 million social impressions and over 228,000 engagements. It activated across 19 influencers, ranging from niche gamers to A-list celebrities like Eddie Huang, generating a trending Youtube video and propelling the game to the #1 RPG in the app store.

Our campaign centers on one clear and simple idea: No matter the situation, IHOP is always the correct response.

THE ASK:
Scale brand passion beyond the city limits of Jalisco.

THE SOLUTION:
An immersive experience that transports you into the lore of Don Julio.

There is something magical about experiencing Don Julio’s story first-hand at their distillery in Mexico—the beauty of the blue agave fields, the smell of burning piñas wafting on the breeze, the warmth of the afternoon sun in the company of the master distiller—but this kind of trip was only possible for a handful of visitors each year. Diageo needed a way to scale the experience beyond the city limits of Jalisco, bringing the spirit of La Primavera to everyone, everywhere.

https://legacy.donjulio.com/

IHOP teamed up with Wonka to promote the new movie with a magical menu of Wonka inspired items. So we created a magical ad campaign to let the world know all about it.

Using clips from the Wonka trailer matched with delicious food footage and expertly made Wonka-esque contraptions we brought that feeling of Wonka's beginning days right into the IHOP kitchen. Then we imbued the rest of our messaging with that same sense of whimsical Wonka wonder.

After a two year break, Starbucks finally decided to bring back their beloved S’mores Frappuccino in the summer of 2019. But in order to bring it back, they needed more than a relaunch. They needed to turn a fan favorite into a fan phenomenon. 

Welcome to S’MORES LIFE. It’s not just a drink, it’s a lifestyle. From tank tops to dad hats, we gave them everything they needed to live their best S’mores Life. Even a custom Sip Kit to ensure their lipstick stayed put from the first sip to the last… Giving fans the perfect sip-selfie.

Selected Press:
Forbes
Allure
Style Caster
Hype Bae
Trend Hunter

Zacapa rum is best enjoyed with good food, good friends, and good conversation. We created this immersive digital dinner party to invite viewers to pull up a seat and drink in the tales of the craft, the process, and the heritage behind the world’s greatest rum.

FWA Site of the Day winner!

For an entire weekend, we turned a regular New York City laundromat into a completely immersive mobile gaming experience. From the washers to the walls, the entire space was transformed through game-inspired decor. Guests were able to explore a variety of instagrammable installations, gameplay stations, and even given the chance to win custom game-themed prizes.

The catch? This laundromat didn’t take cash — visitors had to Play to Pay.

In 2019, Facebook launched a new initiative designed to support local journalism and help to increase news literacy and awareness around the world.

Together, we helped Facebook create a custom website as well as produce case study videos that would bring to life some of the real stories of local journalism and the impact it can have.